Quote:
Originally Posted by aussiemidgetfan Same old argument or not, those are the facts. Why when Dave Lander is promoting can he fill a track for midgets and yet when Archerfield or Parramatta try they can't? The simple answer is promotion. Dave Lander is a guy who gets promotion, advertising and all the other marketing aspects.
To try and belittle our arguments with grandiose sweeping statements predicting the end of the sport is daft. You're dead right, times have changed and in this day and age marketing is KING. Without it you will go nowhere. This naturally means there needs to be investment in the sport. Look at the mainstream sports-Swimming, AFL, Rugby League, Cricket, V8 Supercars. Over the last 30 odd years they've invested millions in marketing to the point where they have large TV audiences AND have networks fighting for broadcast rights. A modern example is Netball which in the last couple of years has hit the mainstream big time, to the point where some of ONE HD's netball broadcasts rated higher than some V8 Supercar races on at the same time.
I'm not suggesting that short track racing is going to be the next netball, that's daft and you could be guaranteed that the ecomentalsocialists will stop that. However if NASR did it's job properly and promoted the sport there is no reason why crowds can't be increased drastically.
If you want a quick way to get spectators to at least one race, the answer lies in the Agricultural shows. It's an idea stolen from the USA, but is an idea that works. Starting with the 6 mainland capital shows-the Sydney Royal, Royal Queensland, Royal Adelaide, Royal Melbourne, Perth Royal, Royal Canberra build up a big money race series. As one offs, noise dispensations shouldn't be too much of an issue, and you can be guaranteed to get lots of spectators. It's then up to follow-on marketing to get the on flow to the local tracks.
This sport isn't dead, it's only going to die if we DON'T market it properly. |
Advertising is okay in small country towns with one television and radio station but ineffective in a large city such as Sydney where there are at least fifty odd.
The problems associated with speedway began in the 1920s. Word got out speedway was a sport of the future, plenty of money could be made all that was required was to hire out a showground/greyhound track or something similar for a few hours on a Saturday night and lots of money could be made or likewise a track could be built on vacant land awaiting development providing facilities only necessary to make the venue operational and so speedways sprung up everywhere to as far afield as England with enterprising promoters in control.
Now 80 years later things are very much different. Noise, safety, the non availability of land awaiting development, residential housing encroachment on existing speedways and competition for the entertainment dollar make speedway a far less financially viable proposition than has been the case in the past.
The problem is due to the unavailability of suitable venues, the majority of enterprising promoters have now all gone. They took all the profits with them and reinvested nothing back into the sport and as a result speedway does not have a cent in the bank to bless itself with.
The time has now come where speedway requires a National Governing Body that meets all governance requirements so as it can take on the role of regulating, promoting and developing the sport at the one time in a similar fashion to swimming, afl, league and cricket and every other sport.
One governing body to take on the role of guiding the sports destiny as is the case in New Zealand where speedway is reportedly the nations fifth most popular sport. One governing body to accumulate wealth and reinvest this money into owning and operating venues without a reliance on private enterprise investment.
Its going to take a long time to achieve this goal but the longer its delayed the more difficult it becomes.